#Exciter is the omni-channel campaign we created for Antony Morato. They asked us to promote their first Limited Edition collection, which was inspired by Military Fashion and Urban Arts.

About the project

The campaign concept was inspired by product design, with its mix of Urban Arts and Military Style. To this intent we identified Excitement as an intersection between Art and War, and described an emotional climax to represent the brand as a personality booster. As a consequence, the campaign development was conceived as a brand explosion, with the Company igniting a viral process which involved influencers at first and then their communities. We were responsible for the communication strategy and managed an omni-channel system, aligning the brand digital and physical scenarios.