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#UrbanStories

A RE-BRANDING CASE
Datch is an Italian streetwear and sportswear brand. They asked us to help them redefine their positioning and give their identity a contemporary twist.
Datch SS20 Outdoor CampaignDatch_sales catalogue

About the project

With #urbanstories we aimed at leveraging the metropolitan and sporty spirit of the brand, by linking the storytelling to the lifestyle of major cities. Pop culture, urban trends, street art and outdoor sporting became the key ingredients to a transatlantic journey, which symbolized the cosmopolitan and dynamic soul of the target. To this intent we moved to Los Angeles, where we took advantage of the local vibe and curated every aspect of media production, from talent casting and location scouting to product shooting.


Let’s get in touch.

We would like to know more about your project. Please, drop a line at

hello@hueman.it