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Dancing Sport is a limited edition watch and accessories collection by Liu Jo. We were asked to create an introduction video for the project launch.

Liu Jo Dancing Sport cyan versionLiu Jo Dancing Sport CollectionLiu Jo Dancing Sport Collection Dark Blue versionLiu Jo Dancing Sport Sound Design panel

About the project

The project aims at highlighting the clean and fresh design of the collection. To this intent we designed a minimal layout, putting the product colors at the very center of the storytelling.The whole animation was built on static images, split into multiple layers on purpose. We also designed a custom soundtrack, to take advantage of sound FX during the animation.

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